A New File Format

Video is nowsoftware.

MP4E turns video files into programmable applications. Commerce, logic, data, UI. All embedded inside a single portable file. No platform required.

Get in TouchSee it in action →

See it in action

Hover over objects in the video to see AI-detected items with interactive overlays.

Self-Contained Interactive Video

Everything needed for interactivity travels with the file. No external databases. No broken links. Just a video file.

1

AI Detection

Upload your video. Our AI identifies every object, product, and element.

2

Add Interactivity

Attach plugins, buttons, product cards, or custom logic to detected objects.

3

Embed & Export

Everything is embedded in the MP4 file. Play anywhere, works offline.

4

Deploy Everywhere

Compatible with any player. Enhanced features activate in MP4E-compatible environments.

The Shift

A file format.
A new primitive for video.

MP4E is a specification for self-contained interactive video. Your content stays yours. The logic travels with the file. Any platform can adopt it. Any player can support it. You own the experience.

E
video.mp4eStandard MP4 + embedded runtime
▶
Standard MP4. Plays in any video player
⚡
Interactive features unlock in MP4E-compatible players
📦
All logic travels with the file
🔓
No platform lock-in, no external dependencies
Two Languages

Built for creators. Extensible by developers.

Whether you want to unlock new possibilities or build the tools that power them.

✨

For Creators & Brands

Imagine what you could have

Your videos become stores, courses, apps. Viewers buy without leaving. Content adapts per viewer. Analytics on every object.

  • → Turn any product in your video into a purchase
  • → Swap ad placements dynamically per region
  • → Track exactly what viewers engage with
  • → Build branching narratives and quizzes
  • → One file contains everything: share, embed, download
⚙

For Developers & Platforms

Build on an open ecosystem

Create plugins, integrate into your platform, extend the format. A plugin marketplace where your tools reach millions.

  • → Build once, distribute everywhere
  • → Plugin SDK with full creative control
  • → Integrate MP4E into your existing player
  • → No revenue share on your plugins
  • → Early access to the developer program
What's Inside

A complete interactive runtime

Everything a video needs to become software. Embedded in the file.

Every object is data

AI detection identifies and tracks every item in your video: products, people, surfaces, text. Each becomes interactive, searchable, and measurable. Your video is now a queryable database.

  • ✓ Automatic AI-powered object detection
  • ✓ Frame-by-frame precision tracking
  • ✓ Make any detected object clickable
  • ✓ Analytics on hover, click, view time per object
🎯

AI Object Detection

Automatically identifies products, people, surfaces in every frame

📍

Frame-by-Frame Tracking

Each object tracked with precision polygons throughout the video

🛒

Interactive Hotspots

Make any detected object clickable, hoverable, and trackable

94%Detection Accuracy
60 FPSTracking Speed

Open Ecosystem

A format for everyone to build on

MP4E is open infrastructure. Ad tech companies, e-commerce platforms, analytics providers, player developers. All can build on the format. Integrate into existing workflows. Extend with custom plugins. The ecosystem grows together.

Pre-LaunchMP4E is currently in private beta. We're working with strategic partners to refine the format before public release. Interested in early access? Let's talk →

🎬 For Platforms

Integrate MP4E playback. Offer interactive video as a feature. No platform dependency on us.

🛒 For Commerce

Build shoppable video tools. Connect your catalog. Enable transactions in any MP4E file.

📊 For Analytics

Build analytics plugins. Every object, every interaction is measurable and exportable.

Possibilities

Video replaces software

When the file is the application, new categories emerge.

🛍

The video is the store

Every product detected, priced, purchasable. Checkout without leaving. The video doesn't link to a store. It is the store.

commerce
🎓

The video is the course

Quizzes, branching paths, progress tracking. Works offline. Completion data embedded. The video teaches and measures.

education
📺

The video is the ad

Dynamic surfaces swap per viewer, region, campaign. One master file, infinite variations. Behavioral targeting built in.

advertising
⚙

The video is the app

Variables, logic, UI, data. If you can build it in software, you can embed it in video. Self-contained, portable, works anywhere.

applications

Build the future of video

We're launching with strategic partners first. Tell us about your use case.

Creators with use cases
Developers building plugins
Platforms & enterprises
Schedule a ConversationJoin the Waitlist

We'll reach out if there's a fit for early access.